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How It All Started
UnscriptedVani (formerly Fictiofy) was born from a shared passion for storytelling and a deep desire to amplify the voices of those who inspire change. Coming from diverse backgrounds in biotechnology and marketing, we often found ourselves discussing the untold stories of startups, social change-makers, and the remarkable women whose journeys often go unnoticed. We realized these stories needed a platform—one that could highlight the triumphs and challenges of those shaping the world around us.
With that vision in mind, we created UnscriptedVani: a space dedicated to showcasing inspiring stories of entrepreneurs, social innovators, and everyday heroes who are making a difference. Our goal is to bring these narratives to a wider audience, sparking connection and motivation for others to take action.Fictiofy is more than just a platform—it's a movement to celebrate the stories that matter, inspire change, and shape a better tomorrow.
Anurag Lala is a marketing expert, author, and consultant specializing in digital strategies, consumer insights, and branding. He has written nine books on marketing, entrepreneurship, and fintech, with research recognized by institutions like IIM Indore and IIT Delhi. Anurag has worked with diverse brands, from fintech to renewable energy, and founded House of Marketers in 2022 to help students gain practical marketing skills.
In October 2024, he was honored as the "Emerging Leader in Marketing Innovation" at the Brand Icon Awards. A frequent speaker and podcast host, Anurag also holds certifications from Wharton and IIM Ahmedabad and has a keen interest in consumer psychology and corporate branding.
Anurag Lala
Founder

Pranjali is a driven and passionate professional with a strong focus on biotechnology, seeking to harness its potential to address global challenges. With a keen interest in the intricacies of molecular and cellular science, she aims to contribute to innovations that enhance quality of life. Outside the lab, her love for literature enriches her empathy and communication skills, providing a balanced perspective that ensures her work remains aligned with human needs. Pranjali’s collaborative mindset, coupled with her determined approach to problem-solving, makes her a valuable asset to any team focused on advancing scientific progress.
Pranjali Shukla
Co-founder & CEO

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