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Business Spotlight
UnscriptedVani

Latest Articles


LIC India: How a 1956 Nationalization Created the World's Largest Insurance Empire
When the Indian government nationalized 245 insurance companies in a single day in 1956, critics called it economic overreach. Nearly...
Sep 172 min read


Zerodha: From Zero Barriers to India's Biggest Stock Broker
When two brothers from Bangalore decided to challenge India's expensive stockbroking industry in 2010, few believed they could compete...
Sep 122 min read


Swadeshi Movement: How Godrej Built India's First Indigenous Business Empire
Picture this: A young lawyer in 1897 Bombay reads about rising crime rates and decides to quit law to manufacture locks. That decision...
Sep 22 min read


Dunzo’s Decline: Lessons from India’s Quick Commerce Race
Dunzo, once celebrated as a pioneer in India’s quick commerce revolution, is now facing turbulent times. Reports suggest founder Kabeer Biswas may step down as the company struggles with mounting financial challenges, delayed payments, and tough competition from rivals like Zepto and Blinkit. Once a symbol of hyperlocal innovation, Dunzo’s decline highlights the harsh realities of scaling in India’s fast-paced delivery market.
Aug 213 min read


Why The Whole Truth Foods is Changing the Way We Look at “Healthy” Snacks
The Whole Truth Foods is redefining how we snack with transparency at its core. Their Almond Millet Cocoa and Peanut Millet Cocoa bars are crafted with simple, honest ingredients—nuts, dates, cocoa, and wholesome millets like ragi and bajra—without added sugar or hidden preservatives. More than just a snack, they reflect a movement toward clean, label-free eating where trust and taste go hand in hand.
Aug 182 min read


Patanjali’s Playbook: Still Winning in India’s FMCG War
Patanjali continues to dominate India’s FMCG scene with its unique blend of Ayurveda, affordability, and aggressive marketing. The brand’s striking billboards and herbal promise resonate with millions, making it a household name across urban and rural markets. In a competitive market flooded with global brands, Patanjali’s focus on indigenous roots and wellness-driven products keeps it ahead in India’s FMCG war.
Aug 142 min read


Bombay Shaving Company: Building a Male Grooming Brand without VC Money
Bombay Shaving Company’s Coffee Shaving Foam delivers a luxurious grooming experience with the invigorating aroma of coffee. Enriched with macadamia nut oil and olive oil, it provides deep nourishment while ensuring a smooth, irritation-free glide. Designed for the modern man who values quality and care, this premium shaving foam transforms daily grooming into an indulgent ritual.
Aug 83 min read


Cult.fit’s Expansion to Tier 2 Cities & Offline Fitness Push
Cult.fit is redefining the fitness game by stepping beyond metros and entering India’s Tier 2 cities. With a surge in health awareness post-pandemic, the brand is taking its signature energy offline—setting up fitness centers, forging local connections, and making wellness more accessible. This expansion is more than growth; it's a movement to democratize fitness. Cult.fit isn’t just chasing numbers; it’s building a healthier India, one city at a time.
Aug 52 min read
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