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A vibrant digital artwork depicts a futuristic India, where holographic AI influencers dominate outdoor advertising, showcasing various products against a backdrop of modern architecture and flying vehicles under a digital sunrise.

AI Generated Influencers Marketing: Virtual Creators Dominate Brand Partnerships

The influencer marketing landscape has entered uncharted territory. In 2025, we're seeing a wave of virtual influencers, AI-powered...

Today’s Decode

Jul 283 min read

An image shows a group of five Indian Gen Z students, dressed in casual denim outfits, engaged in various freelancing activities on a vibrant rooftop terrace at sunset. In the foreground, a young man with glasses sits cross-legged on the floor, typing on a laptop, while another man next to him also types on a laptop. To their left, a young woman with glasses runs her hands through her hair while looking at a blank whiteboard. To the right, another young woman sketches on a digital tablet, and behind her, a young woman looks at her smartphone. The background features a modern Indian city skyline with high-rise buildings and a warm, golden hour glow, indicating a relaxed yet productive atmosphere.

Indian Students Freelancing: Why Gen Z Prefers Gig Work Over Traditional Jobs

The traditional path from graduation to campus placement is losing its appeal among India's younger generation. India has the...

Today’s Decode

Jul 273 min read

Why Startups Are Flocking to WhatsApp Channels And Why You Might Want to Join the Crowd

If you're running a startup and still wondering whether WhatsApp Channels are worth the hype — the answer is yes. And here’s why startups...

Today’s Decode

Jul 262 min read

Digital illustration of Indian political memes with social media icons and election symbols.

Meme Marketing Politics: How Indian Parties Revolutionized Digital Campaigns

The 2024 Indian General Elections marked a historic shift in political communication. Meme marketing politics has emerged as the dominant...

Today’s Decode

Jul 253 min read

UPI Goes Global — What Startups Should Know

In 2016, UPI made cashless payments simple for Indians. In 2024, it started showing signs of global ambition. And in 2025, it’s...

Today’s Decode

Jul 224 min read

ONDC’s Growing Network: Is It Really Helping Small Businesses?

India’s Open Network for Digital Commerce (ONDC) launched in 2021‑22 with a bold goal: break the grip of big e‑commerce platforms and...

Today’s Decode

Jul 214 min read

Dynamic composite image showing a spinning globe with highlighted regions, surrounded by vibrant scenes from diverse Netflix India regional shows, symbolizing global streaming success of local stories. Ideal for blogs on Indian content, OTT platforms, and global entertainment trends.

Netflix India Regional Content: How Local Stories Are Driving Global Streaming Success

The streaming wars have found their secret weapon in an unexpected place: Netflix India regional content. What started as a localization...

Today’s Decode

Jul 183 min read

EdTech Market Trends 2025: Why Education Technology Isn't Dead

The education technology market has experienced a dramatic transformation since the pandemic boom. While many believe the EdTech...

Today’s Decode

Jul 153 min read

Threads Hits 200M Users: What It Means for Creators & Brands

When Meta launched Threads in July 2023, most of us had the same reaction: “Cool, another Twitter clone?” Fast forward to now — it’s...

Today’s Decode

Jul 133 min read

Decoding Shark Tank India's Real Impact on Startups

When Shark Tank India premiered in December 2021, it promised to democratize entrepreneurship and bring the startup ecosystem to millions...

Today’s Decode

Jul 124 min read

Is AI Coming for Creatives? The Debate Explained Simply

The creative world is buzzing with a question that's keeping artists, writers, designers, and musicians up at night: Is artificial...

Today’s Decode

Jul 94 min read

Threads vs X: Who's Winning the Social Media War?

The battle for the future of text-based social media is raging, and it's getting intense. On one side, we have X (formerly Twitter), the...

Today’s Decode

Jul 85 min read

Why India Is Buzzing About ONDC – A Decode for Everyone

Picture this: You're ordering food online, but instead of being stuck with just one app's restaurant choices, you can see every...

Today’s Decode

Jul 84 min read

The Meme Economy: How Internet Humor Is Driving Real Profits

From viral videos to million-dollar brand deals, the business of memes has transformed from basement hobby to boardroom strategy Remember...

Today’s Decode

Jul 75 min read