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Forget the paper assets. Dive into the world of physical silver investment and find out if the tangible benefits of silver bullion outweigh the significant challenges of storage, high premiums, and price risk.

When a diamond market segment expects a 20-25% sales surge during festival season, you know something revolutionary is happening in...

When a veteran marketer with 23+ years of experience takes charge of four global chocolate brands simultaneously, you know a major...

When a 25% month-on-month growth rate forces a tech giant to accelerate expansion plans, you know something revolutionary is happening....

Picture this: A micro-influencer with just 2,000 followers receives their first-ever paycheck—not from a brand deal or AdSense, but from...

When a 127-year-old business house invests ₹50 crore in a single brand campaign, you know they're betting big on transformation. Godrej...

When a 70-year-old adhesive brand launches an AI-powered creativity platform, you know something revolutionary is happening in marketing....

Picture this: India's largest private corporation just committed $100 million alongside Meta to build something that could transform how...

Taylor Swift’s career is more than music—it’s a billion-dollar masterclass in marketing. Through authenticity, immersive storytelling, surprise strategies, and brand partnerships, she has built a global empire. From the success of the Eras Tour to re-recording her albums for ownership, Swift has redefined fan engagement and artist power. Her journey shows how vision, branding, and loyalty can transform an entertainer into a cultural and economic powerhouse.

Birla Opus Paints’ Ganesh Chaturthi film captures the joy of colours in everyday celebrations. Through the hopeful eyes of a child awaiting Lord Ganesha, the film highlights how vibrant shades transform not just walls but entire moods, turning homes into spaces of devotion, joy, and unity. By celebrating simple, heartfelt moments, the campaign beautifully connects tradition with the emotional power of colour.

Discovery celebrates 30 years in India with a nostalgic line-up of classic shows that defined generations. Since its launch, the channel has inspired millions with documentaries, science, wildlife, and adventure stories that fuel curiosity and knowledge. This milestone honors its legacy while connecting with new audiences, reminding viewers why Discovery remains a trusted name in authentic and inspiring storytelling.

Amit Akali chooses courage over fear, openly embracing his Parkinson’s journey. His story reflects resilience, honesty, and the power of owning challenges instead of being defined by them.

Zepto’s new campaign turns heads with a bold billboard that reads “Own a plot of land in 10 minutes.” The ad cleverly extends the company’s promise of speed from groceries to the aspirational real estate space, sparking curiosity among viewers. With a minimal design, clear messaging, and powerful brand recall, this campaign positions Zepto as more than just a delivery app—it becomes a disruptor inspiring conversations about convenience and ambition.

Sabyasachi has partnered with Tata CLiQ Luxury to launch a digital jewellery boutique, bringing his signature artistry to the online luxury space. The collection, featuring the iconic Bengal Tiger motif in 18-carat gold, celebrates Indian heritage with contemporary elegance. This collaboration redefines how fine jewellery is experienced, merging timeless design with the ease of luxury e-commerce.

Wipro’s Chandrika Soap has launched a striking outdoor campaign across Karnataka and Goa, bringing its “Double Ayurveda for Double Benefits” message to life. Featuring popular actress Keerthy Suresh, the visuals combine rich green and gold tones to highlight the brand’s heritage and Ayurvedic roots. The campaign blends tradition with modern appeal, aiming to connect with both loyal customers and a younger audience.

Ranveer Singh takes his brand SuperYou to the next level with SuperYou Pro, a plant-based protein powder powered by bio-fermented yeast. Designed to be gut-friendly, sustainable, and delicious, it’s more than just a supplement—it’s a lifestyle choice. With this launch, Ranveer blends star power with science, offering fitness enthusiasts a clean and innovative way to fuel their health goals.

A bright and engaging Snapchat marketing infographic breaks down the metrics that matter, from impressions and engagement to the rising importance of attention. Designed with vibrant visuals and clear data points, it showcases how creative, immersive ad formats can capture audience focus and drive meaningful results. This snapshot offers marketers a quick guide to understanding and measuring success on the platform.

Zepto’s quick-commerce service is redefining convenience in India with its promise of delivering groceries, essentials, and now medicines in just 10 minutes. The image of a Zepto delivery rider on the move captures the brand’s speed, efficiency, and commitment to meeting urban consumer demands. By leveraging a dense network of dark stores and advanced logistics, Zepto continues to set new benchmarks in rapid doorstep delivery.

Foxtale’s No Fox Given is where skincare and stand-up comedy collide. With bold performances and candid conversations, the show redefines beauty talks—turning skin struggles into punchlines and creating a space where laughter is as healing as a good skincare routine.

In a bold marketing move, Google’s Pixel 10 ad highlights the phone’s sleek aesthetics while playfully mocking Apple’s delayed AI features. With the tagline “Ask more of your phone,” Google positions the Pixel 10 as the smart choice for users seeking cutting-edge AI now—not later. The visual, minimalist yet impactful, reinforces Google’s lead in delivering practical, on-device intelligence and sets the tone for the next wave of tech competition.