Ferrero India: How Zoher Kapuswala's Expanded Role Signals Strategic Portfolio Integration

When a veteran marketer with 23+ years of experience takes charge of four global chocolate brands simultaneously, you know a major strategic shift is underway. Zoher Kapuswala's promotion to Marketing Head at Ferrero India, effective September 1, 2025, represents more than a leadership change-it's a bold bet on unified portfolio management in India's competitive confectionery market.

Previously serving as Regional Marketing Manager, Kapuswala now oversees marketing for Ferrero's entire Indian portfolio: Ferrero Rocher, Nutella, Tic Tac, and Kinder. This consolidation under a single marketing head signals Ferrero India's commitment to creating synergies across brands while maintaining their distinct identities.

What makes this Ferrero India appointment particularly strategic is Kapuswala's proven track record with brand revitalization. He successfully revitalized Tic Tac and Ferrero Rocher Moments with product innovations, new flavours, locally relevant packaging, and targeted activations. His approach demonstrates deep understanding of Indian consumer preferences while respecting global brand guidelines.

The timing couldn't be more crucial for Ferrero India. The Indian confectionery market is experiencing rapid premiumization, with consumers increasingly willing to pay for quality experiences. Kapuswala's expanded role positions the company to leverage cross-brand marketing opportunities while responding quickly to local market dynamics.

Here's what most people miss about this Ferrero India strategy: unified marketing leadership doesn't mean brand homogenization. Instead, it enables strategic resource allocation and integrated campaigns that maximize impact across the portfolio. When Nutella celebrates World Nutella Day or Ferrero Rocher targets festive gifting, coordinated messaging amplifies overall brand recall.

Kapuswala's career journey—from sales and trade marketing to brand management across Nestle, Dixcy, and now Ferrero—provides the cross-functional expertise needed for this integrated approach. His experience in channel management and business development offers crucial insights for navigating India's complex retail landscape.

The appointment also reflects Ferrero India's confidence in local talent development. Rather than importing global executives, the company is betting on leaders who understand both international brand standards and Indian market nuances.

For young marketing professionals watching this evolution, Kapuswala's promotion offers valuable lessons about career progression in multinational corporations. Success comes from demonstrating measurable business impact, not just creative campaigns.

As Ferrero India consolidates marketing leadership under Kapuswala, the industry will closely watch how this unified approach affects market share, brand perception, and competitive positioning against local and international rivals.

Sometimes the smartest business move isn't creating more complexity-it's finding the right leader to orchestrate simplicity across multiple moving parts.