From Bihar to Delhi-NCR: How Prince Kumar Launched MeraBhai to Redefine Startup Marketing

When Prince Kumar saw how countless startup founders struggled to grow their businesses due to poor marketing, something clicked. Having already spent three years building Dresset—an online dry-cleaning marketplace—he realized one painful truth: great products fail without great storytelling. That insight became the spark that led him and his classmate-turned-business partner Rishab Besoya to co-found MeraBhai, a growth marketing agency focused on real results over hype.

Born in Siwan, Bihar, Prince never grew up with dreams of becoming a founder. But by the time he was in his third year of a BCA degree at Manav Rachna International Institute of Research and Studies, the startup world had already pulled him in. He had launched Dresset Innovations LLP back in 2022 with Rishab, helping local dry cleaners get online orders through a marketplace app.

But by 2024, both founders had encountered a repeated challenge: many local businesses and early-stage startups simply didn’t know how to scale online. And most digital agencies were focused on vanity numbers, not actual revenue. That frustration led to a new mission—and a new venture.

The Reality of Starting from Zero

MeraBhai didn’t begin in a fancy office. It began in Faridabad, part of the broader Delhi-NCR ecosystem, with two young founders and a shared frustration. The first few months were far from easy. When they pitched their services to a large restaurant franchise, they were brushed off as “too new.” But instead of being discouraged, they saw this rejection as raw feedback—and fuel.

That moment taught them something invaluable: startup marketing isn’t about buzzwords—it’s about believability. Prince and Rishab began building MeraBhai’s brand by showcasing real client transformations, no fluff. They shared honest stories, celebrated small wins, and stood by one simple principle: Results speak louder than reach.

What followed was a journey full of sleepless nights, cold calls, and the kind of problem-solving no textbook could ever teach. But with every challenge came a lesson, and with every lesson came growth.

Turning Struggles into Systems

MeraBhai was built on one core frustration: watching early-stage founders burn their budgets on likes instead of leads. Prince had seen it happen first-hand at Dresset—and he wasn’t going to let it continue.

The agency adopted a 360° growth marketing model, combining SEO, paid media, social media, branding, and ground activations. They didn’t just run ads—they ran strategies. And it worked.

In their very first year, MeraBhai handled ₹30 lakh+ in marketing budgets across more than 50 startups and small businesses in Delhi-NCR. Even more impressive? They maintained an 80% client retention rate—rare in a highly competitive market.

One of their biggest turning points came when a health-tech startup approached them with zero leads and a limited budget. Through highly-targeted Google Ads, smart micro-influencer campaigns, and eye-catching offline activations at local fairs, MeraBhai generated 500 qualified leads in 60 days—with 20% converting in the first month. Word-of-mouth referrals exploded. Three new clients followed in just one week.

The Power of Authentic Growth

Prince’s Indian startup journey proves that honesty scales faster than hype. Two months after being rejected, the same restaurant franchise returned—this time impressed by the traction MeraBhai had helped their competitors achieve.

That moment was more than just validation. It was proof that rejection redirects you to better strategies.

Prince distilled key truths from his journey:

• Simple strategies win when others overcomplicate

• Trust builds long-term revenue

• Blending digital scale with offline community works best

  
  

Today, MeraBhai is more than just a digital marketing agency. It’s a reflection of its founders’ core belief: when marketing is done with clarity, honesty, and empathy, growth becomes inevitable.

From a college dorm in Faridabad to the boardrooms of growing startups across Delhi-NCR, Prince Kumar’s story is proof that great companies are built by solving your own problems first—and helping others solve theirs next. With grit, humility, and a commitment to results, MeraBhai is just getting started.