From Magnets to Millions: The Vibrant Story of Shubhra Chadda and Chumbak

Shubhra Chadda's journey with Chumbak, the vibrant lifestyle brand known for its quirky and colorful designs, is a testament to the power of passion, vision, and a little bit of daring. Her story is an inspiration for aspiring entrepreneurs, showcasing how a love for design can be transformed into a thriving business.

Shubhra's background includes a stint as the Marketing Communications Manager at Nortel Networks. However, her true calling lay in creating something unique, something that combined her passion for design with her business acumen. The seed for Chumbak was planted by her and her husband's love for collecting magnets during their travels. This seemingly small detail inspired the name and the initial product line, which featured quirky and eye-catching magnets.

Launched in 2009, Chumbak's journey began with Shubhra taking a significant risk: selling her house to fund her dream. This bold move underscores her unwavering belief in her vision. Her philosophy, "quit, start, go," perfectly encapsulates her entrepreneurial spirit.

Chumbak quickly gained popularity, capturing the hearts of Indian consumers with its distinctive and playful designs. The brand's product range expanded beyond magnets to include a wide variety of lifestyle products, from apparel and accessories to home decor and stationery. Chumbak's designs resonate with a young and vibrant audience, making it a beloved brand across India.

Today, Chumbak boasts a strong presence across India, with footprints in 12 cities and 44 stores. This impressive growth reflects the brand's ability to connect with its target market and deliver products that are both stylish and functional. With a turnover of INR 50.8 Crore and a dedicated team of 250-500 employees, Chumbak has cemented its position as one of India's most successful lifestyle brands.

Shubhra Chadda's journey is a powerful reminder that taking calculated risks and pursuing one's passion can lead to remarkable achievements. Chumbak's success story is not just about vibrant designs; it's about Shubhra's vision, dedication, and the courage to "quit, start, go."