From Vision to Victory: The Inspiring Journey of Sabina Chopra

Sabina Chopra's journey is a remarkable tale of ambition, resilience, and innovation in the Indian travel industry. As the co-founder and COO of Yatra Online, she has played a pivotal role in shaping one of India's leading online travel platforms.

Born and raised in India, Sabina pursued her education at the University of Delhi before embarking on a successful career in the hospitality sector. She began as a management trainee at the Taj Group, where she honed her skills over 17 years, eventually rising to the position of Director of Marketing. Her extensive experience laid a solid foundation for her future endeavors.

In 2001, Sabina transitioned to e-bookers, a prominent European online travel agency, where she managed operations in India. This role provided her with invaluable insights into the online travel market and fueled her desire to create a more accessible travel booking experience for Indian consumers. In 2006, she took a leap of faith, investing her savings to co-found Yatra.com alongside Dhruv Shringi and Manish Amin.

Sabina envisioned Yatra as a one-stop destination for all travel needs—flights, hotels, buses, and holiday packages—designed to simplify the booking process for travelers. Despite initial skepticism from airlines and hotels about online bookings, Sabina and her team persevered, building trust and credibility in a market that was still hesitant to embrace digital solutions.

Today, Yatra Online stands tall with an impressive annual turnover exceeding INR 8500 Crore (approximately USD 1 billion) and employs over 2,526 people. The platform has been recognized as the "Best Travel Website" by the Internet and Mobile Association of India, solidifying its position as a leader in the industry.

Sabina Chopra's journey is not just about business success; it's about empowering millions of travelers to explore their dreams without financial strain. Her commitment to innovation continues to drive Yatra's growth as it adapts to new technologies like AI chatbots and mobile applications. As she reflects on her journey, Sabina remains dedicated to making travel accessible and enjoyable for everyone.