How Dhairya Patel Turned Missed Messages Into Midnight Miracles: A Startup Success Story That Changed Everything

At 2 AM, while most entrepreneurs are fast asleep, a customer was asking about skincare advice on Instagram. What happened next turned into the kind of startup success story that reminds us why building a business from scratch is worth every sleepless night.

Dhairya Patel wasn't looking to start a company when he noticed something troubling. A thriving skincare brand was drowning in unanswered Instagram messages. Hundreds of potential customers were asking questions, seeking advice, and ready to buy—but getting radio silence in return. Each missed message wasn't just poor customer service; it was money walking out the door.

"Every unanswered question was a missed sale," Dhairya realized. This moment sparked what would become an incredible journey for an Indian startup.

The Leap: How to Start a Startup with Nothing But Conviction

In 2024, Dhairya teamed up with Harvard-trained marketer Ujjawal Singh to launch Web5 Solution in Gurugram. They had no funding, no fancy office, just a burning belief that conversations could become conversions.

Their startup success story wasn't built on creating another generic chatbot. Instead, they developed MyZia—an AI assistant that lives inside Instagram, WhatsApp, and websites, helping customers shop without ever leaving the chat. During the development of MyZia, they were joined by an IIT Kharagpur data expert, Haque.

The early days tested every entrepreneur's struggle in the book. Working 18-hour days, the three founders bootstrapped everything. Dhairya focused on growth, Ujjawal crafted brand stories, and Haque coded MyZia's intelligence. Building a business from scratch meant sacrificing sleep, social life, and salary.

But the hustle paid off. In eight months, Web5 hit ₹1 crore in revenue with just 27 team members.

The Midnight Miracle That Proved Everything

The real validation came at 2 AM when a customer messaged the beauty brand about dry skin serums. While the human team slept, MyZia jumped into action. It recommended products, explained ingredients, suggested complementary items, and guided the customer through checkout.

The brand team woke up to a completed sale and a customer review: "Thanks to whoever helped me last night!"

That's when this startup success story truly began. MyZia wasn't just code anymore—it was a trusted sales partner working around the clock.

The Rejection That Became Recognition

Not everything was smooth sailing in this Indian startup journey. When Web5 first approached a major accelerator, they got politely rejected: "Founders won't trust AI for important customer interactions."

Instead of giving up, they doubled down. They added human oversight features, transparent chat logs, and custom personality settings so MyZia could match each brand's voice perfectly. They surveyed over 100 business owners to understand what building a business from scratch really required.

A year later, that same accelerator invited Dhairya and Ujjawal to mentor their portfolio companies on AI growth. Sometimes the biggest "no" becomes your loudest "yes."

What This Startup Success Story Teaches Us

Today, MyZia handles thousands of conversations monthly for beauty, fashion, and retail brands. Response times dropped from hours to seconds, cart abandonment fell by 25%, and several brands credit MyZia with reviving stagnant sales.

Web5's journey proves that storytelling for startups isn't just about the pitch deck—it's about solving real problems for real people. Whether you're figuring out how to start a startup or already building a business from scratch, remember that every entrepreneurial struggle contains the seed of your solution.