We Built a Brand on Storytelling — And Still Struggled to Tell Our Own

At Unscripted Vani, storytelling is our backbone. We built our entire identity on giving founders, creators, and changemakers a voice. We shaped narratives, crafted emotional arcs, and turned simple experiences into content people cared about. In short, we built a brand on storytelling.

But here’s the irony—we struggled to tell our own story.

We could explain everyone else’s “why” with clarity and emotion, but when it came to explaining who we were and what we stood for, the words didn’t land the same way. Our brand looked sharp on the outside, but behind the scenes, we were wrestling with how to position ourselves in a way that felt clear, honest, and memorable.

It’s one thing to be a storyteller for others. It’s another to zoom in and craft your own narrative without overthinking. For us, the problem wasn’t lack of stories—we had plenty. It was figuring out which story to lead with. Were we a storytelling-first media brand? Were we a platform for startups? Were we a space for creators? The truth was, we were all of it. But saying all of it at once meant saying nothing at all.

That’s when we realized building a brand on storytelling doesn’t end with telling others’ stories—it requires owning your own with confidence.

Why Building a Brand on Storytelling Requires Clarity

We had to sit down and ask ourselves the hard questions we usually asked our founders:What do you stand for?Why should people care?What problem are you really solving?

Answering these for ourselves was harder than expected. But this clarity was necessary. Because without it, even the strongest content feels scattered. You can’t build an audience if your own identity isn’t sharp. And you definitely can’t scale if people don’t “get” you in a single line.

This is the part of building a brand on storytelling that isn’t glamorous—it’s reflection, editing, and sometimes tearing down what you thought worked.

Now, we’re more intentional. Every time we post, speak, or pitch, we know the narrative we’re building for ourselves. We’re not just the storytellers—we are the story. And that shift has helped us connect better with our community, because people aren’t just following the content we create for others. They’re following us for who we are.

Building a brand on storytelling isn’t just about creating powerful work for others. It’s about having the courage to tell your own story, even when it feels messy, uncertain, or incomplete. And that’s where the real authenticity lives.

At UnscriptedVani, we’re still refining, still learning. But this time, we’re not skipping our own story.