top of page
All Articles
UnscriptedVani


Fake Weddings Are India's Newest Craze—and People Are Paying to Attend
Picture this: you're dressed in your finest lehenga, dancing to dhol beats, savoring biryani, and posing for Instagram-worthy photos at a...
Jul 122 min read


Nutella Maker Ferrero to Buy Cereal Giant WK Kellogg for $3.1 Billion
Picture this: you're having breakfast with a bowl of Froot Loops, and by dessert, you're spreading Nutella on toast. Soon, both brands...
Jul 111 min read


How Third Wave Coffee's Boba Gamble Reveals the Future of Brand Innovation
Picture this: You're a premium coffee brand known for your artisanal brews, and suddenly you're serving colorful, chewy tapioca pearls to...
Jul 102 min read


How Bacardi is Redefining India's Drinking Culture for Gen Z
Picture this: Your favorite bar used to be packed with people downing shots and ordering "one more round." Today, that same crowd is...
Jul 92 min read


Rebel Foods in Talks to Exit Premium Chocolate Brand Smoor
Picture this: You're building a food empire, acquiring premium brands left and right, then suddenly you're restructuring and considering...
Jul 82 min read


Navigating Change: Sumeet Bhojani on Godrej's Strategic Rebranding for Modern Relevance
A 100+ year-old business house decides to ditch its iconic tricolour identity for a bold purple makeover. Sounds risky? That's exactly...
Jul 72 min read


How Policy Bazar's AI Revolution is Changing Customer Engagement Forever
You're scrolling through your phone when a perfectly timed insurance renewal reminder pops up—not just any generic message, but one that...
Jul 62 min read


OpenAI Shuts Down for a Week as Meta's Billion-Dollar Talent War Heats Up
Picture this: one of the world's most valuable AI companies suddenly hits the pause button for an entire week. Not for a product launch,...
Jul 52 min read


Myntra Launches Glamstream: The Future of Shoppable Content is Here
Picture this: you're scrolling through your favorite celebrity's travel vlog, getting inspired by their effortless style, and within...
Jul 42 min read


Delhi Fuel Ban: Why the Government is Pumping the Brakes on Its Own Policy
Picture this: You're a young professional in Delhi, rushing to an important client meeting in your trusty 12-year-old car, only to be...
Jul 32 min read


How Audi is Redefining Luxury Marketing in India's New Economy
Picture this: A javelin soars through the air at the Olympics, capturing a nation's pride. Months later, that same champion is behind the...
Jul 22 min read


HUL Boosts Influencer Marketing Spend by 40% to Drive Digital Push
Picture this: Last year, HUL worked with 700 influencers. This year? They've exploded to over 12,000 creators. That's not just...
Jul 12 min read


How Ixigo Cracked India's $23 Billion Travel Market with AI and Cricket
Picture this: You're watching an IPL match, your favorite team hits a six, and suddenly your phone buzzes with a travel discount that...
Jun 302 min read


How Panasonic's AI-Powered ACs Are Redefining Smart Home Marketing
Picture this: A Gen Z kid schooling his dad about what "smart" really means in 2025. Sound familiar? If you've ever tried explaining why...
Jun 292 min read


Prada's Kolhapuri Chappal Controversy: A Masterclass in Cultural Sensitivity for Modern Brands
When luxury meets tradition, the intersection isn't always smooth. Prada, the Italian fashion powerhouse, recently found itself at the...
Jun 282 min read


JSW Paints Signs Deal to Acquire Akzo Nobel India for Rs. 8,986 Crore
Picture this: You're scrolling through business news, and suddenly a Rs. 8,986 crore acquisition deal catches your eye. That's not pocket...
Jun 272 min read


How Visa is Betting Big on India's Rising Affluent Class And Why Vicky Kaushal is Their Secret Weapon
Picture this: A payment company spending millions to get Bollywood heartthrob Vicky Kaushal as their brand ambassador. Sounds like...
Jun 262 min read


Neeraj Chopra's Red-Hot Streak Continues; Throws 85.29m to Win the Ostrava Golden Spike
The javelin soared through the Czech air, landing with the precision that has become synonymous with one name: Neeraj Chopra. India's...
Jun 252 min read


Google Introduces Experimental AI Search Feature in India
Picture this: you're researching your next startup idea at 2 AM, drowning in dozens of browser tabs. What if Google could instantly...
Jun 242 min read


India's $2 Billion Fan Market: The Surprising Business Revolution You Never Saw Coming
Picture this: while everyone's talking about India's booming tech sector, there's a quiet revolution happening right above our heads. The...
Jun 232 min read
bottom of page
_edited.jpg)