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The Devil Wears Prada 2 is stirring the fashion world with whispers of high-end collaborations. From Dior to Chanel, the sequel promises more than just couture drama—it’s a clash of legacy, ambition, and luxury. As Miranda Priestly’s empire evolves and new players enter the style scene, fans can expect a dazzling parade of fashion partnerships that blur the line between fiction and runway reality.

In market research, what isn’t said often speaks louder than data points. HUL’s Anila Vinayak reminds us that true insight lies in silence—in reading between the lines, observing patterns, and decoding the pauses. The smartest marketers listen not only to what’s told, but to what’s withheld.

McCain’s brand refresh brings a new look to the frozen aisle, highlighting everyday joy and togetherness. With a focus on fresh ingredients and relatable moments, the new identity positions McCain as not just convenient, but comforting and high quality.

Aamir Khan chooses connection over crores. Rejecting OTT deals worth ₹125 crore, he says he only wants ₹100 from each viewer—a symbol of trust, not just ticket sales. His belief in the power of theatrical storytelling proves that for him, cinema is still about hearts, not hype.

PUMA and HYROX are powering India’s fitness revolution with a global punch. Their SS25 collection blends bold design with performance gear that’s built for competition and community. Drawing elite athletes from 40 countries, the collaboration goes beyond fashion—it’s fueling a movement. Whether it’s sprinting, lifting, or lunging, this drop is where style meets stamina in the world of hybrid fitness.

From delivering biryanis to becoming a lifestyle habit, Swiggy has gone beyond being just a food app. By blending convenience with cutting-edge logistics, the brand has reshaped how India eats, shops, and even plans its day. With innovations like Instamart and Genie, Swiggy isn’t just meeting demand—it’s creating it. In the race for customer loyalty, Swiggy’s recipe is simple: speed, scale, and service.

In a bold twist on fast food, McDonald’s is tapping into the health-conscious wave by introducing protein-rich, meat-free menu options. With an eye on evolving consumer preferences, the brand is redefining indulgence—proving that nutritious can still be delicious.

bigbasket’s new campaign featuring Karisma and Kareena Kapoor blends star power with everyday convenience. Showcasing the sisters’ charm and relatable banter, the campaign highlights bigbasket’s promise of seamless, trustworthy grocery delivery—making shopping smarter, quicker, and effortlessly stylish.

OPPO’s Reno series is redefining smartphone marketing through emotion-led storytelling. With campaigns like “Live in the Moment” featuring Siddhant Chaturvedi and others, the brand shifts focus from specs to shared memories, using nostalgia and friendship to turn a smartphone into a storyteller—and a powerful symbol of human connection.

DOMS has transformed from a traditional stationery brand into a digital content powerhouse with over 3 million YouTube subscribers. By creating vibrant, educational videos for kids, it has built a loyal community and future-proofed its brand. From DIY crafts to art tutorials, DOMS is drawing more than just pictures it’s drawing the attention of a whole new generation.

For Gen Z, life insurance isn’t just about protection — it’s about empowerment. From wealth planning to wellness rewards, insurance is now a lifestyle choice, not just a safety net.

GCMMF (Amul) has appointed Ashokbhai Chaudhary as Chairman and Gordhanbhai Dhameliya as Vice Chairman, marking a significant leadership shift at India’s largest dairy cooperative. Known for empowering millions of dairy farmers and building one of India’s most trusted brands, Amul now enters a new era under their guidance. With a vision rooted in cooperation and rural empowerment, the duo is set to lead Amul into its next chapter of sustainable growth and innovation.

Lotto, the iconic Italian sportswear brand, makes a calm yet impactful return to India not with intense gym campaigns, but with a refreshing take on fitness: mindful, easy, and integrated into daily life. Moving beyond hustle culture, Lotto celebrates everyday movement whether it's a walk, a stretch, or simply breathing better. Its new line blends comfort, style, and wellness, marking a thoughtful revival for real people and real lifestyles.

Baskin Robbins India teams up with The Smurfs ahead of the movie's release, launching limited-edition Smurfs-themed treats. With playful blue hues, fun flavors, and exclusive packaging, this collaboration is set to delight fans and families alike. The campaign blends nostalgia with excitement, making every scoop a sweet cinematic celebration.

Truecaller has joined forces with Himmat Singh, the popular character from the web series Special Ops, to launch a compelling scam awareness campaign. The initiative aims to educate users about the increasing threat of phone fraud and promote safer communication habits. Through an engaging narrative and strong messaging, the campaign targets digital users across India, encouraging them to verify unknown calls and report suspicious numbers via the Truecaller app.

After an illustrious 25-year journey with Sony Pictures Networks India (SPNI), Sandeep Mehrotra, the Head of Ad Sales for network channels, has stepped down citing personal reasons. As one of the longest-serving executives at SPNI, Mehrotra played a key role in shaping the company’s advertising and revenue strategies. His departure marks the end of an era and signals a potential shift in SPNI's commercial leadership. Industry insiders are watching closely as the network prepa

Donald Trump's assertive proclamation about Coca-Cola changing the sweetener in its U.S. products from corn syrup to cane sugar has stirred up national conversations. Even though Coke has yet to confirm the switch, the statement detonates a politically charged debate regarding health issues and the tensions with agribusiness lobbies - all with a fizzy twist.

Imagine buying a car and getting insurance coverage with just a few taps on your phone—no paperwork, no endless calls, no hassle. That's...

Picture this: you're scrolling through your favorite streaming platform, but 70% of the content isn't in your language. Frustrating,...

Picture this: you're stuck in Mumbai traffic, and suddenly you spot a sleek electric vehicle gliding silently past honking cars. That's...