AI Marketing: How Fevikwik's KwikGPT Campaign Redefines Brand Innovation

When a 70-year-old adhesive brand launches an AI-powered creativity platform, you know something revolutionary is happening in marketing. Fevikwik's latest KwikGPT campaign isn't just another tech gimmick—it's a masterclass in how traditional brands can embrace AI marketing to connect with younger audiences.

The campaign allows users to visit aipack.fevikwik.in, input any two everyday objects, and let KwikGPT generate quirky mashup creations with hilarious names. Think combining a "bicycle" and "umbrella" to create an "Umbreycle"—complete with AI-generated visuals that spark genuine laughter and creativity.

What makes this AI marketing strategy brilliant is its departure from Fevikwik's traditional "quick fix" messaging. According to Sandeep Tanwani, CMO of Pidilite Industries, "The Fevikwik AI campaign is our endeavour to spark action through instant ingenuity and imagination, especially amongst the younger audiences." Instead of just fixing broken things, the brand now helps create entirely new possibilities.

Here's the genius behind this AI marketing approach: it transforms passive consumers into active creators. The campaign features a leaderboard system where the best creations compete for weekly prizes, with one 'Chutki Mein Kalaakari Champion' crowned at the end. This gamification element turns brand interaction into entertainment.

Anurag Agnihotri, Chief Creative Officer at Ogilvy India, and his team understood something crucial about Gen Z and millennial behavior—they don't want to be marketed to; they want to co-create with brands. This AI marketing campaign lets users become inventors, comedians, and creators simultaneously.

The timing couldn't be more perfect. While every brand is rushing to add AI features, Fevikwik chose a different path. Instead of using AI marketing for efficiency or automation, they used it for imagination and play. The brand moves beyond repairs into instant ingenuity, tapping into the growing consumer need for self-expression and interactive experiences.

For startup founders and marketers watching this unfold, the lesson is clear: AI marketing isn't about replacing human creativity—it's about amplifying it. When you combine technological innovation with deep consumer insights, you create experiences that people actually want to engage with.

Fevikwik's KwikGPT proves that successful AI marketing campaigns don't need to be complex or expensive. They just need to understand one fundamental truth: people don't want your brand to be smarter—they want your brand to make them feel more creative.