Birla Opus Paints Partners with JioHotstar to Launch 'Indian Colours League' for IPL 2025

In an exciting fusion of cricket passion and creative expression, Birla Opus Paints has announced a groundbreaking partnership with streaming giant JioHotstar for the upcoming IPL 2025 season. The collaboration introduces the innovative 'Indian Colours League' campaign, designed to capture the vibrant spirit of both cricket and color across the nation.

As the IPL 2025 fever begins to grip the nation, Birla Opus Paints is strategically positioning itself at the intersection of India's two great passions: cricket and color. The campaign leverages JioHotstar's massive viewership during cricket season, which reached record-breaking numbers in previous IPL tournaments.

The 'Indian Colours League' will feature interactive digital experiences where fans can represent their favorite IPL teams through color-based challenges and artistic competitions. This unique approach transforms passive viewership into active engagement, creating memorable brand experiences for cricket enthusiasts.

JioHotstar's advanced streaming platform provides the perfect digital ecosystem for this interactive campaign. Viewers can participate in real-time color-matching games during strategic timeouts, with Birla Opus Paints' extensive color palette serving as the creative playground.

"We wanted to create something that celebrates both the competitive spirit of IPL and the expressive nature of colors in Indian culture," shares the Chief Marketing Officer at Birla Opus Paints. "The 'Indian Colours League' does exactly that while showcasing our premium paint collection."

Beyond entertainment, the campaign aims to build community through shared creative experiences. User-generated content will be featured during broadcasts, with exceptional submissions earning exclusive IPL merchandise and Birla Opus Paints vouchers.

For IPL 2025, this partnership represents a significant shift in how brands engage with cricket audiences. Rather than traditional advertising, the focus has moved toward creating participatory experiences that resonate with digital-first consumers.

As cricket and color converge this IPL season, the 'Indian Colours League' is set to add a vibrant new dimension to how fans experience the tournament while establishing Birla Opus Paints as an innovative leader in the decorative paints industry.