PepsiCo in Talks to Acquire Haldiram's Stake: Traditional Indian Snacks Giant Valued at Rs 90,000 Crore

In a significant development that could reshape India's competitive snacks market, PepsiCo is reportedly in discussions to acquire a substantial stake in Haldiram's, the iconic Indian snacks manufacturer, at a remarkable valuation of Rs 90,000 crore ($11 billion). This potential deal marks a strategic move in the global snacks and beverages industry, highlighting the growing international interest in India's traditional food sector.

Haldiram's, which began as a small sweet shop in Rajasthan, has evolved into a household name in India, known for its traditional namkeens, sweets, and ready-to-eat products. The company's journey from a local enterprise to a global brand with presence in over 80 countries exemplifies the potential of Indian food businesses in the international market.

The proposed investment comes at a time when multinational companies are increasingly recognizing the value of traditional Indian snacks brands. PepsiCo's interest in Haldiram's follows its successful acquisition of Kurkure, demonstrating its continued commitment to expanding its presence in the Indian snacks segment. The valuation reflects Haldiram's strong market position, robust distribution network, and significant growth potential in both domestic and international markets.

Industry experts suggest this move could trigger a wave of consolidation in India's packaged food sector. With an estimated market size of Rs 1.5 lakh crore ($18 billion) and growing at 13% annually, the Indian snacks market presents lucrative opportunities for global players. The deal, if materialized, would give PepsiCo access to Haldiram's extensive product portfolio and deep understanding of Indian consumer preferences.

The potential partnership could also accelerate Haldiram's international expansion plans while maintaining its traditional product offerings. For PepsiCo, this investment would strengthen its position against competitors in the rapidly growing Indian market, where traditional snacks continue to dominate consumer preferences despite the increasing presence of western alternatives