Taboola Partners with Samsung to Serve News Recommendations on Samsung Devices and News Channels
- UnscriptedVani

- May 6
- 2 min read
In today's fast-paced digital landscape, how we consume news is constantly evolving. A significant development in this space has just been announced: Taboola, a leading discovery platform, has formed a strategic partnership with Samsung to deliver personalized news recommendations across Samsung devices and news channels.
This multi-year relationship will see Taboola powering news recommendations on Samsung News, the widely-used news application installed on millions of Samsung mobile devices. The rollout will initially focus on markets across Europe and India, bringing premium content directly to users' fingertips.
What makes this partnership particularly noteworthy is that it builds upon an existing relationship between Taboola and Samsung, creating an even more robust content ecosystem. Taboola's extensive publisher network will now have increased visibility on one of the world's most popular mobile platforms.
For young professionals and entrepreneurs constantly seeking reliable information sources, this Taboola integration means more personalized content discovery without having to navigate through countless news sources. The content recommendation engine ensures that Samsung users receive news that's both relevant and engaging, saving valuable time and enhancing the overall mobile experience.
"We are thrilled to partner even closer with Samsung, a name synonymous with quality products and experiences around the world," said Adam Singolda, CEO at Taboola. "With this deeper partnership, we are giving more of their customers access to news that is relevant and engaging."
Publishers also stand to gain significant traffic increases as Taboola continues to integrate its recommendation technology with major device manufacturers and mobile carriers. This creates a win-win-win situation for Taboola, publishers, and consumers alike.
As digital content consumption continues to evolve, partnerships like this Taboola-Samsung collaboration demonstrate how technology can enhance our daily information gathering habits while supporting the broader publishing ecosystem.
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