Why We Stopped Chasing Followers and Started Chasing Conversations at Unscripted Vani

Let’s be real—chasing followers felt like chasing vanity metrics. At Unscripted Vani, we started off like most brands: obsessed with numbers. 1K, 10K, 50K—it felt like the higher that count went, the more “successful” we were. But we were wrong.

Our content wasn’t built just to be seen. It was built to be felt. That’s when we made a shift: we stopped chasing followers and started chasing conversations. And honestly, it changed everything.

We realized we were spending more time pleasing the algorithm than talking to our audience. The likes came, but the impact didn’t. We weren’t remembered. We weren’t building a community—we were building an audience that watched, scrolled, and moved on.

The Problem With Follower Count Culture

We had to ask ourselves: what good are 50K followers if barely 50 care?

We'd post content, see a few likes, and move on. The numbers didn’t reflect true engagement. More importantly, they didn’t reflect connection.

That’s when we dug deep into what chasing conversations actually meant.

Why Chasing Conversations Matters More

This isn’t some fluffy advice. It’s a strategic decision. The internet is loud, and people have zero patience for content that doesn’t speak to them. When you focus on chasing conversations, here’s what actually happens:

• You learn what your audience cares about

• You build loyal connections, not passive followers

• Your community starts talking back, not just watching

• Your content performs better in the long run because people feel it

We didn’t just want to talk. We wanted to listen. And when we did, our engagement didn’t drop—it exploded.

The most commented, reshared, and saved posts on our page? Always the ones that sparked a conversation.

How We Shifted Our Strategy at Unscripted Vani

We made a few hard decisions:

• No posting for the sake of staying “active”

• Asking one question at the end of every post

• Engaging back within 24 hours to keep the flow going

• Using polls, replies, and reactions as intel, not fluff

• Creating content rooted in storytelling, not trends

• 
  

We’re a storytelling startup. It would be criminal to treat our audience like a number. Every follower is a person. Every comment is a window into what they feel. And every conversation? A goldmine.

So we leaned into it. The responses, the replies, the late-night DMs—it’s all part of the story now.

Why Brands Need to Start Chasing Conversations

It’s not just a personal branding thing. It’s a survival thing. Social platforms are moving towards community-driven engagement.

If people don’t feel heard, they leave.If people don’t relate, they scroll.If people don’t care, they won’t click, buy, or share.

So here’s the shift we recommend: Chasing Conversations > Chasing Followers.

Talk to your audience like they matter. Because they do. That’s when they talk back.

We’re still growing. We still care about reach. But now, we measure growth differently.

We ask:Did someone save this?Did it spark a comment thread?Did it lead to a DM, an email, a new idea?

If yes, we won.If not, we try again—with better questions, not better filters.

Chasing conversations is now baked into Unscripted Vani’s content DNA.

And we’re not going back