Wipro’s Chandrika Soap launches outdoor campaign in Karnataka and Goa

Wipro's renowned Chandrika Ayurvedic Soap has created a whole new outdoor campaign in Karnataka and Goa, vivaciously. Well known for its natural ingredients and legacy of 80 years, Chandrika has become a familiar name in South India. The latest campaign aims at reconnecting with customer base proven loyal to the brand while attracting a new breed of consumers who place high premiums on Ayurveda and tradition.

Chandrika Soap’s vibrant new outdoor campaign lights up Karnataka and Goa, blending heritage Ayurveda with modern appeal.

Billboards, bus-stand ads, and street installations have been placed strategically within very busy thoroughfares in order to ensure absolute visibility. The graphics will highlight the unique fixture of coconut oil and ayurvedic herbs in the soap, therefore firmly establishing the soap as a product of choice among the natural-skin-care aficionados.

Targeting Chandrika brand strongholds-aerodrome states of Karnataka and Goa-to increase awareness, Wipro chose Goa because the tourists who flock to the states can only mean high traffic for the brand. Modernizing marketing with the heritage commitment reflects the brand's continuous commitment.

What this new campaign is from yesteryear to today's natural skin care fads is that it has sold not just soap but a promise without time to become void.