Zepto launches data insights subscription for brands with built-in GPT

Ever wondered how quick-commerce giant Zepto consistently stays ahead of the curve? Their secret weapon just got revealed—and now they're sharing it with brands across India.

Zepto has officially launched 'Zepto Atom,' an innovative data insights subscription service designed specifically for consumer brands in the Indian market. This powerful analytics tool aims to disrupt India's ₹1,000 crore consumer analytics industry by leveraging Zepto's massive daily data collection to deliver hyper-targeted business intelligence.

What makes Zepto Atom particularly groundbreaking is its built-in AI assistant, aptly named Zepto GPT. This natural language processing tool allows brands to ask straightforward business questions like "How can I grow my market share in Bengaluru?" and receive data-driven, actionable insights specific to their needs. Unlike traditional analytics platforms that require technical expertise, Zepto's approach democratizes data science for businesses of all sizes.

Perhaps most impressive is Zepto's hyperlocal intelligence capability. The platform offers unprecedented PIN-code-level market share analytics, allowing brands to understand performance variations across neighborhoods and tailor their strategies accordingly. This granular approach to quick-commerce analytics gives brands visibility that was previously unavailable on any e-commerce platform in India.

According to Aadit Palicha, Zepto's co-founder and CEO, this is just the beginning. The company plans to invest significant engineering resources into Zepto Atom over the next 12 months, with features like AI-generated customer personas and automated cohort-specific surveys on the horizon.

For young entrepreneurs and professionals watching the e-commerce landscape, Zepto's move represents an important shift: data is now the most valuable currency in retail. By transforming from a mere delivery platform into a sophisticated retail intelligence provider, Zepto is creating new revenue streams while cementing deeper relationships with brand partners.

Will other quick-commerce players follow Zepto's lead in the analytics space, or has Zepto found the perfect formula to stay light-years ahead of competition?