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UnscriptedVani


Elon Musk's Tesla to Open First India Showroom in Mumbai on July 15
Picture this: you're stuck in Mumbai traffic, and suddenly you spot a sleek electric vehicle gliding silently past honking cars. That's...
Jul 132 min read


Fake Weddings Are India's Newest Craze—and People Are Paying to Attend
Picture this: you're dressed in your finest lehenga, dancing to dhol beats, savoring biryani, and posing for Instagram-worthy photos at a...
Jul 122 min read


Decoding Shark Tank India's Real Impact on Startups
When Shark Tank India premiered in December 2021, it promised to democratize entrepreneurship and bring the startup ecosystem to millions...
Jul 124 min read


Ishita Gupta's Startup Journey: From Corporate Monotony to Building Eat Atlás
What if the next big food revolution started with a simple question over lunch? "Why do all things taste the same?" Ishita Gupta...
Jul 123 min read


Renuka Ramnath: The Private Equity Powerhouse Shaping India’s Business Future
If there’s one name that’s redefining how capital meets vision in India, it’s Renuka Ramnath. While most headlines spotlight startup...
Jul 112 min read


Nutella Maker Ferrero to Buy Cereal Giant WK Kellogg for $3.1 Billion
Picture this: you're having breakfast with a bowl of Froot Loops, and by dessert, you're spreading Nutella on toast. Soon, both brands...
Jul 111 min read


We Didn't Have a Go-To-Market Strategy — So We Made One in Google Docs
When we started building UnscriptedVani, we had a story. What we didn’t have was a Go-To-Market (GTM) strategy . No funnel charts.No ...
Jul 113 min read


We Wrote a Story That No One Read — And What It Taught Us About Content
We poured our hearts into that post. A founder story that had all the ingredients: struggle, resilience, a dramatic pivot, a wholesome...
Jul 113 min read


Marketing Isn’t Just Campaigns — It’s Listening at Scale
When we started UnscriptedVani, we thought marketing meant one thing: a campaign that goes viral. The kind with a cheeky tagline, trendy...
Jul 113 min read


We Thought Storytelling Was Just Writing — Until It Built Us a Brand
When we started UnscriptedVani, we thought we were just going to “write stories.” That was the goal. That was the plan. And honestly,...
Jul 102 min read


Rebel Foods: The Brand That Turned Kitchens Into Cloud Empires
Imagine building a global restaurant empire without owning a single storefront. Sounds impossible? That’s exactly what Rebel...
Jul 102 min read


How Third Wave Coffee's Boba Gamble Reveals the Future of Brand Innovation
Picture this: You're a premium coffee brand known for your artisanal brews, and suddenly you're serving colorful, chewy tapioca pearls to...
Jul 102 min read


Top Newsletters Indian Builders Are Actually Following
Walk into any WeWork in Bangalore, overhear conversations at Mumbai's startup events, or scroll through the LinkedIn feeds of India's...
Jul 105 min read


Frameworks That Simplify Your Startup Strategy
Starting a company feels like navigating a maze blindfolded. Every decision carries weight, every pivot could be your last, and the...
Jul 103 min read


Books Every Entrepreneur Must Read Before They Turn 30
Your twenties are entrepreneurial boot camp. It's the decade when you're brave enough to take risks, resilient enough to bounce back from...
Jul 97 min read


Understanding Product-Market Fit in the Indian Ecosystem
Achieving product-market fit in India isn't just about building a great product – it's about understanding a market that's simultaneously...
Jul 96 min read


Bootstrapped and Thriving: Lessons from Indie Entrepreneurs
In a world obsessed with billion-dollar unicorns and venture capital headlines, there's a quieter revolution happening. Across coffee...
Jul 95 min read


Is AI Coming for Creatives? The Debate Explained Simply
The creative world is buzzing with a question that's keeping artists, writers, designers, and musicians up at night: Is artificial...
Jul 94 min read


How Bacardi is Redefining India's Drinking Culture for Gen Z
Picture this: Your favorite bar used to be packed with people downing shots and ordering "one more round." Today, that same crowd is...
Jul 92 min read


Karthik Naralasetty – The Man Who Turned a Facebook Post Into a Lifesaving Movement
What if a simple Facebook post could save lives? That’s exactly what Karthik Naralasetty, a young Indian social entrepreneur, set out to...
Jul 82 min read
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