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Last month, I watched a fascinating experiment unfold at a marketing conference in Mumbai. Participants sat with EEG sensors attached to...

OPPO’s Reno series is redefining smartphone marketing through emotion-led storytelling. With campaigns like “Live in the Moment” featuring Siddhant Chaturvedi and others, the brand shifts focus from specs to shared memories, using nostalgia and friendship to turn a smartphone into a storyteller—and a powerful symbol of human connection.

In Bengaluru, Namma Yatri is redefining ride-hailing by putting drivers first. With no commission cuts and transparent fares, the open mobility platform offers a people powered alternative to Ola and Uber. Backed by ONDC and supported by auto unions, it's more than an app it’s a movement steering urban transport toward fairness, trust, and local empowerment.

The corner office had everything—prestige, excellent pay, and the kind of exposure most people dream about. As a Senior Category Manager...

In the entrepreneurial world, every startup story serves as a masterclass in business building. Whether it's the meteoric rise of a...

In today's fast-paced world, effective time management has become more crucial than ever. The Eisenhower Matrix productivity system...

DOMS has transformed from a traditional stationery brand into a digital content powerhouse with over 3 million YouTube subscribers. By creating vibrant, educational videos for kids, it has built a loyal community and future-proofed its brand. From DIY crafts to art tutorials, DOMS is drawing more than just pictures it’s drawing the attention of a whole new generation.

Megha Asher, co-founder of Juicy Chemistry, turned a personal skincare struggle into a ₹50 Cr clean beauty revolution. With a passion for transparency and sustainability, she built one of India’s most trusted organic skincare brands. From kitchen experiments to COSMOS-certified products, her journey reflects grit, purpose, and a commitment to truly natural beauty.

For Gen Z, life insurance isn’t just about protection — it’s about empowerment. From wealth planning to wellness rewards, insurance is now a lifestyle choice, not just a safety net.

The Robin Hood Army, a volunteer-powered movement with over 2.5 lakh members, is feeding millions across India and beyond by rescuing surplus food and delivering it to those in need. With zero monetary donations, their model runs purely on the power of people and purpose. From streets to slums, their green army ensures that no food goes to waste and no one sleeps hungry. This silent revolution in kindness is redefining how we battle hunger — one meal, one smile, and one Robin

In 2016, UPI made cashless payments simple for Indians. In 2024, it started showing signs of global ambition. And in 2025, it’s...

GCMMF (Amul) has appointed Ashokbhai Chaudhary as Chairman and Gordhanbhai Dhameliya as Vice Chairman, marking a significant leadership shift at India’s largest dairy cooperative. Known for empowering millions of dairy farmers and building one of India’s most trusted brands, Amul now enters a new era under their guidance. With a vision rooted in cooperation and rural empowerment, the duo is set to lead Amul into its next chapter of sustainable growth and innovation.

boAt, India’s breakout audio brand, rose to fame under Aman Gupta’s sharp marketing strategy. By blending stylish design, youth-driven branding, and affordable pricing, boAt became more than a product it became a lifestyle. With campaigns that speak Gen Z’s language and products made for everyday hustle, boAt is now a cultural movement redefining sound, swag, and smart spending in India’s tech-savvy generation.

India’s Open Network for Digital Commerce (ONDC) launched in 2021‑22 with a bold goal: break the grip of big e‑commerce platforms and...

Lotto, the iconic Italian sportswear brand, makes a calm yet impactful return to India not with intense gym campaigns, but with a refreshing take on fitness: mindful, easy, and integrated into daily life. Moving beyond hustle culture, Lotto celebrates everyday movement whether it's a walk, a stretch, or simply breathing better. Its new line blends comfort, style, and wellness, marking a thoughtful revival for real people and real lifestyles.

The cursor blinked mockingly at 3 AM. Rohit Padile, trapped in his Pune apartment during the 2020 lockdown, stared at his phone screen...

Let’s be real—founders don’t just wear multiple hats. They juggle them. Sales calls, investor decks, product updates, hiring posts,...

Hurun India’s 2025 Under 30 Women to Watch list celebrates a remarkable lineup of trailblazing young women, including Devika Gholap, Devanshi Kejriwal, and Radhika Ambani. These dynamic leaders are transforming industries ranging from tech and sustainability to fashion and finance. Their inclusion reflects a rising wave of female entrepreneurship and innovation shaping India’s future. This list inspires the next generation of women to lead, create, and thrive in a competitive

Baskin Robbins India teams up with The Smurfs ahead of the movie's release, launching limited-edition Smurfs-themed treats. With playful blue hues, fun flavors, and exclusive packaging, this collaboration is set to delight fans and families alike. The campaign blends nostalgia with excitement, making every scoop a sweet cinematic celebration.

If you’ve ever ended your day thinking, “I was busy... but what did I even do ?” — you’re not alone. Most of us aren’t short on effort....