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The late-night coffee had gone cold again. Bhawesh Tibrewal stared at another broken marketing deck, another failed go-to-market launch,...

PUMA and HYROX are powering India’s fitness revolution with a global punch. Their SS25 collection blends bold design with performance gear that’s built for competition and community. Drawing elite athletes from 40 countries, the collaboration goes beyond fashion—it’s fueling a movement. Whether it’s sprinting, lifting, or lunging, this drop is where style meets stamina in the world of hybrid fitness.

Anshu Gupta’s Goonj isn’t just an NGO—it’s a movement that redefines giving. By turning urban waste into tools for rural development, Goonj addresses deep-rooted issues of dignity, access, and sustainability. From old clothes to infrastructure support, the organization is bridging India’s rural-urban divide with empathy and innovation. It’s a powerful reminder that what we discard can transform lives when directed with purpose.

The content creation landscape has never been more competitive. With nearly 80% of small business owners and marketers writing content...

For early-stage startups, budget constraints often force creative solutions that outperform expensive traditional marketing. The reality...

From speed to strategy, Zepto and Blinkit are reshaping how India shops. As competition heats up in the 10-minute delivery space, these two giants are racing to dominate your doorstep—one grocery bag at a time

From delivering biryanis to becoming a lifestyle habit, Swiggy has gone beyond being just a food app. By blending convenience with cutting-edge logistics, the brand has reshaped how India eats, shops, and even plans its day. With innovations like Instamart and Genie, Swiggy isn’t just meeting demand—it’s creating it. In the race for customer loyalty, Swiggy’s recipe is simple: speed, scale, and service.

Let’s be real—chasing followers felt like chasing vanity metrics. At Unscripted Vani, we started off like most brands: obsessed with...

The influencer marketing landscape has entered uncharted territory. In 2025, we're seeing a wave of virtual influencers, AI-powered...

In a bold twist on fast food, McDonald’s is tapping into the health-conscious wave by introducing protein-rich, meat-free menu options. With an eye on evolving consumer preferences, the brand is redefining indulgence—proving that nutritious can still be delicious.

Born from a mother’s search for safe, toxin-free products, The Moms Co. is more than just a skincare brand it’s Malika Sadani’s answer to a market that overlooked maternal needs. Built on trust, transparency, and care, the brand has redefined baby and mom care in India with science-backed, gentle formulations.

As students, we’re taught frameworks, formulas, and theories. We’re told how the professional world works — in textbooks, classrooms, and...

The battle between small independent brands and established D2C giants has reached a turning point. While India's D2C space is projected...

The traditional path from graduation to campus placement is losing its appeal among India's younger generation. India has the...

In the buzzing heart of Delhi, amidst the chaos of numbers and balance sheets, a woman was quietly dreaming of color, fabric, and...

If you're running a startup and still wondering whether WhatsApp Channels are worth the hype — the answer is yes. And here’s why startups...

Anand Kumar’s Super 30 is transforming lives by offering free IIT coaching to students from underprivileged backgrounds. With unwavering dedication and global recognition including prestigious international awards his mission continues to break barriers and build futures, one student at a time

bigbasket’s new campaign featuring Karisma and Kareena Kapoor blends star power with everyday convenience. Showcasing the sisters’ charm and relatable banter, the campaign highlights bigbasket’s promise of seamless, trustworthy grocery delivery—making shopping smarter, quicker, and effortlessly stylish.

The Indian quick commerce market has witnessed explosive growth, with one player standing out among the competition. Blinkit's market...

The 2024 Indian General Elections marked a historic shift in political communication. Meme marketing politics has emerged as the dominant...