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Cult.fit is redefining the fitness game by stepping beyond metros and entering India’s Tier 2 cities. With a surge in health awareness post-pandemic, the brand is taking its signature energy offline—setting up fitness centers, forging local connections, and making wellness more accessible. This expansion is more than growth; it's a movement to democratize fitness. Cult.fit isn’t just chasing numbers; it’s building a healthier India, one city at a time.

The modern paradox is real: we have access to more books than ever before, yet reading rates continue to decline as digital distractions...

The Indian quick commerce space witnessed one of 2024's most significant funding milestones when Zepto, an Indian quick commerce startup,...

In market research, what isn’t said often speaks louder than data points. HUL’s Anila Vinayak reminds us that true insight lies in silence—in reading between the lines, observing patterns, and decoding the pauses. The smartest marketers listen not only to what’s told, but to what’s withheld.

Kanika Tekriwal didn’t just break the glass ceiling—she flew above it. As the founder of JetSetGo, India’s first private jet startup, she transformed luxury aviation into an on-demand service. From battling cancer to building a sky-bound empire, her journey is a masterclass in grit and ambition. JetSetGo isn’t just about flying—it’s about lifting dreams off the ground and proving the sky is never the limit.

The startup funding landscape of 2025 looks dramatically different from just two years ago. As we navigate through a year where global...

The familiar sight of your neighborhood kirana store—with its hand-written inventory lists, personal credit systems, and the shop owner...

At Unscripted Vani, we used to think going viral was the dream. One reel blows up, and boom — fame, followers, DMs, collabs. We chased...

Starting a business is like setting sail on an unpredictable sea. You have your destination in mind, but the waves, winds, and storms...

Mumbai’s dabbawalas are delivering more than lunch—they’re delivering hope. Through the Roti Bank, they collect surplus food and serve the hungry, proving that even in a bustling metropolis, humanity can travel on two wheels and a simple meal can carry immense dignity.

McCain’s brand refresh brings a new look to the frozen aisle, highlighting everyday joy and togetherness. With a focus on fresh ingredients and relatable moments, the new identity positions McCain as not just convenient, but comforting and high quality.

The Indian startup ecosystem is experiencing a revolutionary shift. The no code AI platform market in India is expected to reach a...

A seismic shift is happening in India's startup ecosystem. According to data from the Economic Survey 2024, more than 45% or around...

Mamaearth turned a viral backlash into a brand reset. Criticized for influencer marketing and product transparency, the company responded with clarity, improved communication, and a renewed focus on authenticity—transforming criticism into a growth opportunity.

The artificial intelligence revolution has fundamentally altered the career landscape. Achieving career clarity in AI era requires...

With 776 startups actively hiring for 2,821 internships as of July 2025, the competition for quality intern talent has intensified...

Aamir Khan chooses connection over crores. Rejecting OTT deals worth ₹125 crore, he says he only wants ₹100 from each viewer—a symbol of trust, not just ticket sales. His belief in the power of theatrical storytelling proves that for him, cinema is still about hearts, not hype.

Namita Thapar, Executive Director of Emcure Pharmaceuticals and investor on Shark Tank India, seamlessly blends corporate leadership with a passion for purpose-driven entrepreneurship. Her journey from scaling a legacy pharma brand to backing innovative startups showcases a dynamic vision rooted in both business growth and social impact.

At Unscripted Vani, we used to believe that if we weren’t using AI or some shiny new tool, we weren’t innovating. It felt like every...

The entrepreneurial landscape is experiencing a seismic shift as AI tools create startups with unprecedented speed and efficiency. These...